Working with leaders to develop high performing teams & businesses

Who we are

Our founder Joel Segal....

Joel setup Fiseq to support leaders develop future-fit, high performing businesses, able to disrupt and evolve in their industry, often through designing and implementing leading human and digital operating models across global operations.


He has for last 25 years, acted as a Strategic Advisor to C-suites and boards of FTSE 100 multinationals and private companies covering a range of sectors including consumer, industrial, energy, financial services, technology and professional services.


Clients and colleagues value the breadth of strengths, he bring to all that he does, including: strategy, transformation, operating models, technology, organisation design, ESG and governance. In particular how he can also then apply these capabilities across business value chains into the process areas of supply chain, procurement, finance, legal, sales, marketing and back office.

Currently he does this both as an independent advisor and mentor as well as in supporting Cognia as a Strategic Advisor, across the Legal Services domain.

Previously as partner at both PwC and EY, he was privileged to hold senior leadership roles. These included at PwC the Client & Markets Leader on the Consulting Board, Global Offering Leader for Business Transformation and Chair of PwC’s Africa Business Group. 

Outside of his advisory commitments, he is a non-executive member of the Finance and Audit Committee as well as Investment Committee of the British Red Cross. He also provides programme mentoring as a "critical friend" to their fit for the future transformation.

In addition he actively involves himself in entrepreneurial ventures - generally with purpose at their core.

Finally, he spends more and more time as an artistic photographer. His art can be found on Instagram @joelsegalphotography or on his website at

What we do

Operating Model
Organisation Design
Purpose and Culture
Back office
Supply Chain

"Fiseq has supported us to look differently at our strategy and our values, in order to understand the real behaviours and actions that will make a difference to our success. They challenged our thinking and allowed us to take an approach tailored to our culture."

Estelle Hollingsworth
VP Cabin, Virgin Atlantic

A rare mix of commerciality, pragmatism and empathy...

"Put simply, Joel has given me some of the most insightful, candid and helpful advice I've received in my career. He's a commercially astute and caring person, analytically strong and empathetic; these are rare, to find in one person. If you're looking for a coach, mentor or advisor, for sound strategic, entrepreneurial and pragmatic advice for your business or yourself, look no further than Joel."
David Lancefield
Senior Partner, PwC

A unique combination of analytical and intuitive skills…

“What sets Joel (Fiseq) apart in helping organisations and people is a rare ability to combine multiple skills - not found often in others. He mixes intuition and analytical critique simultaneously, to rapidly get to root causes and effect. He is probably one of the most commercially savvy people I’ve worked with, however perfectly balanced with putting people first – individually and in people centric cultures.”
Cameron Roberts
COO, Nando's Group

“Joel, of Fiseq, combines a remarkable combination of social purpose, personal empathy and business acumen and has been of huge value to us at the British Red Cross helping us re-imagine our humanitarian work for the 21st century”

Mike Adamson
CEO, British Red Cross

A deep understanding of our future context...

"I recognised in Joel, the attributes that were needed to steer the Company through the next five years. With his broad business experience, the care and concern that he exhibited in understanding the content of our proposed forward growth strategy and plans, his empathy with our industry sector, the tact and consideration shown to my fellow Directors and his ability to talk to and with all levels of personnel in the organisation , that his value (to us) was and would always be exceptional. If you are an owner, entrepreneur or family busoness I would highly recommend Joel as either a board, leadership advisor and NED"
Paddy Geoghegan
Chairman and Owner, The Geoghegan Group
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